When the Wimbledon winner steps onto the court Monday night, she'll be wearing an outfit and shoes from her new EleVen label. Right now, she's leaning toward a green dress with a white polo collar, dropped waist and pleated skirt.

Venus Williams has become the latest celebrity to join forces with budget-minded retailer Steve & Barry's. The company said this will be largest collection ever created by a female athlete.

Williams is enjoying a career resurgence with her fourth win at Wimbledon earlier this summer, but she's played in fewer tournaments the past few years, largely because of injuries.

What did she do in that spare time? Attend fashion classes. She's on track to receive a degree from the Art Institute of Fort Lauderdale at the end of the year.

That education has served her well in developing her vision of EleVen, she said.

"It's helped me understand style, color, design history, putting seams in the right place." 

EleVen will offer athleticwear, casualwear and footwear. Williams wore a rainbow-colored T-shirt, sparkly lavender track pants and earrings with the EleVen logo to announce the collection and she will wear the V-Court pro sneaker next week.
"These shoes are designed for the win. If I don't win at the Open it's not the shoes' fault, it's me," Williams said.