Canadian-born model Daria Werbowy has become one of the most sought after models in the biz, having sashayed down the runway of some of the hottest designers.

Now she's entering the season as the new face of H&M's high summer ad campaign, Vogue UK reports. Keeping up with H&M's casual glam, Werbowy seems perfect to front the line of maxi dresses, kimono-sleeved tops, bandeaus and swimwear for the season.

H&M's new head of design Ann-Sofie Johansson, who took over after Margareta Van Den Bosch earlier this year said in a statement: "We wanted to create something very colourful and light, with stand-out print... We were inspired by hot holidays in Africa, India, Hawaii and South America; hence ethnic-style prints such as tropical flowers and leaves, ikat designs, dip-dyes and ombre effects."

See our model profile story on Daria earlier in her career!