Supermodel Heidi Klum's successful career has become even more successful with the introduction of her new fashion line, "Heidi for Jordache", which launched last week exclusively at Bloomingdale's.

The 34-year-old bombshell is now the second-highest paid model banking an estimated $14 million yearly, according to Forbes magazine.

Among her hosting duties with Project Runway and Germany's Next Top Model, strutting for Victoria's Secret, and spending time with her hubby Seal and three kids, she's managed to promote the stylishly comfortable line and make it work.

"I wanted something that was wearable, fits great, cute tops, not too complicated," she told People.com. "... I bring my own personal touches to everything."

Klum became the face and body of Jordache Denim last year, replacing Elizabeth Hurley.

"With her success as a supermodel, businesswoman and mother, Heidi embodies the sexy confidence that the Jordache brand is about," Liz Berlinger, president of Jordache Enterprises, told People.com.

"Heidi for Jordache" retails for less than $300 at Bloomingdale's.