When most celebrities attach their names or faces to brands and ads and get paid for it, Brad Pitt is partnering up with Kiehl's to benefit Jolie-Pitt Foundation Eco System. All proceeds from Kiehl's Aloe Vera Biodegradable Liquid Body Cleanser will go toward the JPF Eco System, a charitable foundation created by Kiehl's and Pitt to support global environmental initiatives that "minimize impact on the environment through thoughtful design."

The product, a 6.8-oz. cleanser due out in October, will be a permanent addition to the Kiehl's lineup and will be sold in its global distribution including Neiman Marcus and Nordstrom in the U.S.

Pitt will not be paid for his involvement, noted Roberta Weiss, senior vice president of global marketing development for Kiehl's. "Brad is not a face, he's a partner," she said, calling the project "the biggest partnership we've done, in a lot of ways."

However, Pitt's personal touch has been added to the label: the star's handwriting is reproduced on the bottle.