Karl Lagerfeld did it. So did Roberto Cavalli. Viktor & Rolf and Stella McCartney also did it. Now former Pucci designer Matthew Williamson is designing his own limited-edition collection for the European retail store H&M.

Williamson recently left the Pucci House because his workload was getting too hectic what with more focus on his namesake brand.

Williamson said in a statement: "I love the fact that H&M has created a new phenomenon in fashion through the pioneering concept of collaborating with high-end designers to create one-off limited-edition capsule collections. I am thrilled that my creations for H&M will be accessible to - and hopefully enjoyed by - so many people around the world."

"Matthew has such a good eye and a way for working with prints that he mixes up in a new way. When he combines these things, you get a very contemporary London look," explains H&M's creative advisor Margareta van den Bosch. "He is fantastic with piling on colour - it's a very stylish collaboration for H&M, and very much in line with the way we're thinking about fashion for spring/summer."