The House of Dior is pulling all the stops for their latest campaign to promote its best selling Lady Dior bag. A six-and-a-half minute film titled The Lady Noire Affair is now live on their website and stars Oscar Award winning actress Marion Cotillard.

Dior's chief executive officer Sidney Toledano tells WWD, "We're creating a story. This is something new and the internet is a fantastic tool of communication"

Creative director John Galliano told reporters "We wanted to capture the glamour, the intrigue, the heroine and the mysterious allure that radiates around her. Marion has brought the Dior woman to life. She is incredible."

This short film, which is just chapter one in a series for the campaign, also reunites Cotillard with director Olivier Dahan who directed La Vie En Rose, the film with which she won her Academy Award for.

Watch the film now!