Six years ago, Latin pop diva Jennifer Lopez introduced a casual clothing line that was for the "diva within". Now, with the economic times being what they are, she is temporarily pulling the plug on the fashion line, at least in the U.S., WWD.com reports.

"In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view," the company said in a statement.

Sweetface's Spring 2009 collection is currently in stores and will be its last until the aforementioned rebuild is complete. And though Sweetface is down and out in the U.S., WWD says it'll go by way of her first fashion venture, JLO by Jennifer Lopez, which is still being sold internationally.