Canadian-based fashion designer Nada Shepherd, creative director of NADA, is set to unveil the industry's first ever stereoscopic 3D women's wear short film - featuring her 2010 fall collection. Action packed 3D cinematography pairs with superior design to create a futuristic, martial arts meets gladiator vibe in this worldwide fashion first.

Taking the place of the traditional runway show, Fembots clad in NADA take to the screen in a virtual 3D computer environment designed by Pheinixx Paul of Pencil. The film is Directed by Grant Padley, with Producer Kevin Hedley of Atomic Clock Cinematic Arts in conjunction with Stereo 3D Unlimited's Paul Rapovski and 3D Cinematographer / Post-Supervisor Tim Dashwood. It features the use of innovative software from Dashwood Cinema Solutions, PHYX and Noise Industries, a leading developer of visual effects tools for the post production and broadcast markets.

The production of this 3D fashion-first was documented by CTV's FashionTelevision team, Canada's leading fashion series that covers the worlds of fashion, beauty and design. On Sunday, March 14 at 5 p.m. ET, IN FASHION provides viewers with an exclusive glimpse into the making of the film - airing on CTV.

NADA Fall 2010 film launch will take place March 17, 2010 at Cineplex Entertainment's Scotiabank Theatre in Toronto, Canada to an invited audience of media and fashion industry insiders.

The film will be streamed online at fashiontelevision.com and the special 3D version will be streamed on NADA's web site after the premiere.

In order to get your 3D eyewear please send a self-addressed and stamped standard number 10 envelope to NADA Fashion Designs Inc. 51 Bulwer St., 1st Floor, Toronto ON, M5T 1A1