As the fashion and design world focuses its attention on all things environmental; it was only fitting that SUPREME skateboarding hired a model who knows it's not that easy being green. Kermit the Frog is the model of the moment; and is featured in the highly publicized campaign shot by Terry Richardson. Those not able to see the images at Colette in Paris may have the chance to see the campaign in all major cities glued to their favourite bus stop location or all over brick walls.

Rumour is Kermit made major demands for the photo shoot with rare Amazonian flies being flown in and his dressing room being redone to reflect his childhood lily pad apartment.