Canada's biggest fashion party of the year is set for Halloween weekend, as Fashion Cares presents Fashion sCares on November 1st - but not before organizers shoot the ad campaign.  Koby from Koby Inc. behind the lens at The Mill in Rockwood just an hour drive from Toronto, for this Hitchcock inspired photo shoot - as in the 1963 classic horror film The Birds.

Fashion Cares, now in its 22nd year, is Canada's biggest annual AIDS fundraiser benefitting the AIDS Committee of Toronto (ACT).

"I Kissed A Girl"'s Kate Perry has been confirmed to perform, more names will follow.

See photos from the shoot!