Ed Hardy has now come out with its first swimwear collection, so we tought we'd take some fit friends out for a summer afternoon In Fashion FashionTelevisionChannel video shoot (it gets us out of the office :)

Launched in 2004, Ed Hardy is a California clothing label by Christian Audigier that features the imagery of accomplished and prolific American tattoo artist of the same name.  Sold around the world, the popular street wear brand has just launched this debut tattoo inspired swimwear collection for men and women.

See the gallery now!