![]() Summary by: FT Intern Mosha Lundström Halbert
Date Published: June 02, 2009
New York, Paris, Milan.Toronto? The city's society darlings and media types gathered to investigate this intriguing proposition. A new Yorkville boutique-perfectly placed in the city's most upscale shopping area is putting Canadian fashion front and centre. Eleven (116 Cumberland), the newest native land fashion emporium, is an exercise in sleek, well-edited style. From the newly noir exterior, ebonized wood oak floors and a sculptural series of silver-beams in the windows, the space sparkles with luxe simplicity. The shop features the intelligently chic designs of Lundström, with a selection of Joeffer Caoc's easy jersey separates and Thien Le's glamorous gowns.
Buttery handbags from Israeli brands, Riva and Kisim, and an array of conversation-worthy jewelry like Gerald Yosca's coveted baubles, round out Eleven's thoughtful offerings.
The boutique represents Linda Lundström's return to Yorkville-she had a boutique on the well-trod Cumberland for over a decade. "I love the area and so do my customers. It's where I come to shop, dine and people watch. It feels fitting to be back here, especially in such a sophisticated setting," Lundström affirmed. Her loyal clientele were happy to have her back. This new space reflects the designer's refreshed and refined aesthetic. Standouts include a black and ivory Freudian Drip printed dress, sueded-silk frocks embellished with tulle-covered jewels and a "craft paper" Tuck-and-Tie dress, Lundström's witty ode to the Paper Bag Princess.
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