Summary by: FT Intern Mosha Lundström Halbert
Date Published: June 02, 2009
New York, Paris, Milan.Toronto? The city's society darlings and media types gathered to investigate this intriguing proposition.  A new Yorkville boutique-perfectly placed in the city's most upscale shopping area is putting Canadian fashion front and centre.  Eleven (116 Cumberland), the newest native land fashion emporium, is an exercise in sleek, well-edited style.  From the newly noir exterior, ebonized wood oak floors and a sculptural series of silver-beams in the windows, the space sparkles with luxe simplicity.  The shop features the intelligently chic designs of Lundström, with a selection of Joeffer Caoc's easy jersey separates and Thien Le's glamorous gowns. 

Buttery handbags from Israeli brands, Riva and Kisim, and an array of conversation-worthy jewelry like Gerald Yosca's coveted baubles, round out Eleven's thoughtful offerings. 

The boutique represents Linda Lundström's return to Yorkville-she had a boutique on the well-trod Cumberland for over a decade.  "I love the area and so do my customers.  It's where I come to shop, dine and people watch.  It feels fitting to be back here, especially in such a sophisticated setting," Lundström affirmed.  Her loyal clientele were happy to have her back.  This new space reflects the designer's refreshed and refined aesthetic.  Standouts include a black and ivory Freudian Drip printed dress, sueded-silk frocks embellished with tulle-covered jewels and a "craft paper" Tuck-and-Tie dress, Lundström's witty ode to the Paper Bag Princess.

Designer Joeffer Caoc only recently met Lundström personally, but was familiar with her work.  "I know Linda because she is an icon of Canadian fashion and we studied her work in school," he gushed just a bit.  The humble Caoc, a respected talent in his own right, is in fitting company.  His spring collection's neutral palette with a pops of red grapefruit is a lovely counterpart to Lundström's calming ivory, ebony and sand tones.  He knows his discerning customers demand "style with a purpose" and love how his designs merge comfort with a minimalist elegance. For spring, he recommends the 3/4 tie-leg pants in jersey for highlighting a statement shoe. 



Upstairs ladies peruse the soiree-worthy dresses by Canadian-Vietnamese designer Thien Le.  After a successful stint in Middle Eastern shopping meccas like Abu Dhabi and Dubai, Le has returned home to outfit his belles and ball-goers.  "My clients here are very particular.  They are forty and up, well kept, trained and worked out," he boasts.  High-maintenance vixens with bustling pocketbooks and ritzy social commitments are his inspiration.  "I know these ladies, I am friends with them, and I name my creations after them," he attests.  We'd love to meet Joyce, the doyenne for whom he named a vermillion trifled gown after.  She seems like quite the spitfire.

With Lundström shimmying from darling to darling, the fashion crowd indulged on couture cupcakes.  Pret-a-porter may be Eleven's main course, but there's no harm in a little dessert. 



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